Your guide to Philly's diverse creative scene, nightlife, music, food & more
Attention music entrepreneurs! Whether you're a mogul in the making or an artist, songwriter or producer, this conference is one you won't want to miss.
The Recording Academy® Philadelphia Chapter is bringing back its successful Independent’s Day Annual Music Entrepreneurship Conference. This annual one-day conference focuses on entrepreneurship for the music maker, and brings together the best minds from the music industry and the worlds of business and social media. A mix of high impact TED-style presentations, panel discussions and industry networking reception, this is the perfect opportunity for any aspiring music industry mogul-in-the-making.
Get schooled in some of the topics Independent's Day will be covering, like understanding digital PR and social media, fanbase building, better business plans, pitchathons and more.
Cost: Recording Academy members $20, non-members $50, UArts students and alums (with valid ID) $25.
Click here to get more information or register online today!
Here's a full rundown of the sessions.
Saturday, May 11
9 a.m. - 5 p.m.
211 S. Broad Street
Session 1: YOU Are the Brand
Everyone has a chance to be a brand worthy of recognition; your approach determines the value and character of you, the brand. If you aren’t branding you, who is?
Jeff Lopez, CEO, Gloob Marketing
Session 2: Understanding the Purpose of Digital PR & Social Media Marketing
The sole purpose of digital PR is to expand visibility and brand awareness, and to spark new conversations about you that can lead to new fans funneling back to your social media accounts or website. The sole purpose of social media marketing is to engage in conversations with existing and new fans, to build increased loyalty which can ultimately be converted to mailing list sign ups (aka long-term super fans).
Monika Julien, Cornerstone Promotion
Session 3: Fanbase Building: YouTube vs. Facebook vs. Tumblr
Today’s music maker has more opportunities to be discovered and build a following than ever before. But of the ‘big opportunities’, which provides the best platform for building a dedicated fanbase, and how can you utilize that to increase loyalty, sales and revenue
Michael Fiebach, Founder and CEO, Fame House
Katonah Coster, Marketing Manager, Fame House
Eric Hahn, Marketing Director, Fame House
Session 4: Everything You Need to Forget About the Music Business
An honest look at the marketplace for developing artists, and an analysis of music business myth. Exploring where bad information comes from, how the media perpetuates it and most importantly low-cost and no-cost marketing and promotion techniques that work.
Rick Goetz, Musician Coaching
Session 5: YouTube: How it makes money on your videos, songs, and recordings, and why it has to pay you.
Independent artists can no longer afford to rely just on music sales for their income. YouTube, with its $3.6 billion in annual ad revenue, is rapidly emerging as a major new revenue source for artists. Are you getting your share of the ad revenue YouTube generates from the 25 billion videos with music that are viewed every month? Or are you – like most musicians – still missing out on collecting all the royalties you’re owed? Come listen to two of the foremost leaders in the independent music industry as they explain alternate revenue streams, artists’ rights, and how, as a DIY artist, you can get your hands on your share of a $9 billion publishing industry.
Jeff Price- Founder TuneCore, Founder spinArt Records
Tony Van Veen- President, AVL Labs (Disc Makers, CD Baby)
Justin Kalifowitz- President, Downtown Music Publishing; co-Founder, Songtrust
Justin Kalifowitz is a 12 year veteran of the music publishing business. Prior to joining Downtown in 2007, Kalifowitz was Head of A&R at Spirit Music Publishing where he was named to Billboard’s “30 Under 30” top executives and previously held positions at RCA & Virgin Records.
About Downtown: Established in 2007, Downtown Music Publishing is a leading independent music publisher. Over the past five years, Downtown’s catalog has grown to include over 40,000 copyrights, including the works of hard rock legends Mötley Crüe, renowned film composer Hans Zimmer, influential punk rockers Social Distortion and the critically acclaimed artist and actor Mos Def. Downtown writers have penned hit singles for artists such as Beyonce, Bruno Mars, Carrie Underwood, Katy Perry, Keith Urban, & Rihanna. Recently, Billboard Magazine recognized this chart success by ranking the company as one of the top ten music publishers in the United States.
About Songtrust: Songtrust, a Billboard Magazine Top 10 Music Start-Up, provides a technology platform for royalty collection services to music business professionals.
Our industry-leading online solutions help songwriters, artists, managers, labels and publishers simplify music rights management including the administration of music publishing assets, performing rights, and digital licensing.
AFTERNOON PANELS (2:15-4:00)
What if you had the chance to listen in on the closed doors meeting where your music is discussed by industry decision makers? Here’s your chance- four groups of experts will listen to selected tracks and discuss them from a music and marketing perspective.
PITCHATHON 1: R&B/Hip-Hop
Helen Little, On Air personality iHeart Radio/107.9FM
Vance DeBose, President, Ruffhouse Records
Khari Mateen, Producer, arranger, artist
Michael McArthur, Mama’s Boy/KWL Enterprises
PITCHATHON 2: Gospel/CCM
Craig Hayes, radio personality
Bryant Pugh, Producer, Songwriter, Arranger, MD Sharon Baptist Church
BJ Shores, Recording Artist
Keath Lowry, songwriter and producer
PITCHATHON 3: Indie/Rock
Bruce Warren, WXPN, Founder Some Velvet Blog
Wendy Rollins, Assistant Program Director, Radio 104.5FM
David Ivory, GRAMMY-nominated engineer, producer (Trustee)
BUSINESS 1: Building A Better Business Plan
Ilene Chunko, Managing Partner, RES Partners
Eric Steele, Founder,Web Product Marketing, Consulting
JP Cummins, 1st VP Investments, Janney Montgomery Scott LLC
BUSINESS 2: Going Horizontal- Diversify Your Business for Broader Success
Chad Taylor, from the band Live, partner Think Loud LLC
Patrick Dahlheimer, from the band Live, partner Think Loud LLC
How will artists and band make money 5 years from now- what are the growing or new revenue streams to be looking at? Many ideas, many opinions- let’s hear what the experts are predicting!
Randall Grass, General Manager, Shanchie Entertainment
Aaron Ruxbin, CEO, Actual Records
Lori Landew, Partner, Co-Chair of Entertainment & IP, Fox Rothschild LLP
Next up in our Philly 360° Creative Ambassador series is media entrepreneur and rising entertainment industry exec Brandon Pankey.
This Philly native is definitely someone you should keep an eye on over the next few years. Billboard magazine already picked up on some of the moves that this young entrepreneur has been making—moves that landed him on the coveted Billboard 30 Under 30 in the music industry list.
So what exactly does Brandon do? He spends most of his day-to-day time as an account manager at Sports & Entertainment Financial Group, LLC (SEFG), managing clients like Lil’ Wayne, Jill Scott, Meek Mill and Keri Hilson, to name a few. You can usually catch him on-site at concerts making sure that tours and shows run smoothly, or you’ll find him handling finances and implementing brand strategies for his clients.
Brandon is also committed to giving back to the community and improving the quality of life for Philly youth. He co-founded Destined to Achieve Successful Heights program (DASH), which provides opportunities for students to learn about the entertainment industry while also learning how to become innovative thinkers and leaders. He also serves on the Board of Directors of Jill Scott’s Blues Babe Foundation.
Brandon will also be venturing into technology in 2013, so look out for what his next project will be. Like we said, you’re going to want to pay attention to what Brandon is up to in the next few years.
We took Brandon out to a few of his favorite spots in Philly. Watch the video below and see Philly through his eyes. And, check out his full profile here.